But we have a responsibility to make them safe, inspiring and beneficial for all. We believe there is huge potential for them to develop life-long skills such as creativity, collaboration and communication through digital experiences.
Niels B Christiansen, CEO of The LEGO Group said: “Kids enjoy playing in digital and physical worlds and move seamlessly between the two. The family-friendly digital experience will give kids access to tools that will empower them to become confident creators and deliver amazing play opportunities in a safe and positive space. The two companies will team up to build an immersive, creatively inspiring and engaging digital experience for kids of all ages to enjoy together. The LEGO Group and Epic Games today announced they are entering a long-term partnership to shape the future of the metaverse to make it safe and fun for children and families.
